The site already had a separate WordPress blog but the theme didn't fit well with the main site's design - it was awkward and felt botched - and didn't fit at all well with the overall look and feel of the site, feeling separated and neglected.
We were commissioned to develop a new theme based on the main website's design to make the blog feel more integrated. The final result integrates perfectly and we even integrated the shopping cart into the blog to truly retain a transparent experience between the two sites.
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